Client: Universal Pictures
Company: Amazon
Role: Lead Motion Designer, Compositor
2017 Clio Winner: Theatrical: Innovation
https://clios.com/entertainment/winner/32334
MIA's 2017 Shortlisted: Best Use of Digital - Best Use of Display
As Universal prepared to release the fourth Despicable Me installment, it needed to identify a way to play into the beloved Minions while also successfully introducing the new characters and plot line of Despicable Me 3. The studio turned to Amazon to help develop a program that would successfully drive unique, impactful awareness of the IP, fulfilling both primary objectives of ticket and consumer product sales.
With teamwork and collaboration with client and sales across many countries, we achieved a timely creative launch, including Gateway H1, global nav flyout promotional units, and two iterations of a custom store.